You Write Good Like Caveman

I am punny by nature. So, when a client was struggling to simplify their website copywriting, I wasn’t sure how to tell them the one simple truth about their problem: the way they wrote was too complicated.

In other words:

We work diligently to process the needs of our high-level administration clients into viable market place solutions… 

Instead of:

We’re executive level consultants. 

Now, here’s the dirty truth: you can put as many adjectives into your writing as you want, but what you do is what you do. And you can’t polish a turd (sorry, just loving that phrase lately.)

Writing Like a Caveman

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