What an SEO Copywriter Can (and Can’t) Do for Your Business

An SEO copywriter might be the next addition to your team. And good for you for seeing the light at the end of the long, long marketing tunnel.

Truly, I think that you’ll enjoy the spunk, savvy and joy that an SEO copywriter can bring to your team…but you should also know the limitations of their position.

SEO Copywriter

First, decide between the two roles of an SEO copywriter:

  • A collaborator whom you expect to contribute marketing strategy
  • An accomplice, who will write what you tell them for your brand

The difference, of course, is that in one scenario you might prefer someone with a bit more experience who can have in depth marketing strategy discussions with you.

And what can that SEO copywriter do for you?

You can expect to see an increase in sales leads that will correlate to the number of times that you are posting new blogs. The more blogs you publish, the more results (from correctly administered and promoted blogs) you’ll see.

On the other side, an SEO copywriter, or even offering Amazon SEO services will ensure that your web copy is correctly targeted on each page. They may recommend minor design changes, like how to place buttons or opt-in forms.

Likewise, according to those web pages, what you do will be incorporated into your blogging strategy to attract the clients you really want to work with.

After about three months in the hot seat, the SEO copywriter will review your analytics with you to plot the next stage of your marketing plan, and advice what needs to be done in order to get you even more website traffic.

What can’t an SEO copywriter do for you?

Unfortunately, words are not magic. An SEO copywriter cannot instantly bring you business. It takes a little time for website traffic to register – so patience is required.

What we can do is look at indicators behind the scenes, like the mount of Spam comments you’re receiving and if the blogs are receiving comments from users.

When they are posted, do the blogs seem to be attracting a little social media attention for you? Do people like you or seem to be interested in what’s being written?

An SEO copywriter also can’t guarantee the traffic that you’ll receive. There is no way to tell the reasoning behind a search, so some words just stay an enigma.

Further, the topics that will appeal to your audience can’t always be gauged right away. An SEO copywriter can tell you what has a higher chance of going viral, but they can’t ensure something will.

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